Google Ads, minus the agency.
You work with me directly, on one flat monthly fee.
Bookings value has grown faster than spend
Rolling 12-month totals, indexed: first month = 100
What I changed, and what followed
Each dot is a change I made. Tap one.
- Bookings value
- Ad spend
Judged on what you actually sold
Google’s own figures are where I start. Every decision gets checked against your sales.
| A bid-writing firm | Deals from Salesforce, fed back into Google so it bids for leads that become work. |
| A B2B consultancy | HubSpot deals, so each campaign is judged on the work it wins. |
| A personal training studio | New paying members from Airtable, the number the owner watches. |
| An online glasses retailer | All web sales against all ad spend, in seven countries. |
With enough data I build correlation models and our own attribution, to show the sales Google never sees.
Recent results, in clients’ own numbers
Taken from their CRMs, booking emails and order trackers.
- £284,036
- Won from 36 paid-search enquiries A bid-writing firm, Mar 2025 to May 2026
- 565 deals
- In 11 months, up from 342, on 14% less spend A catering supplier, every CRM source
- £47.87
- Cost per order, lowest since April 2021 A personal alarm company, Mar 2026
- 4×
- May revenue, against the May before An events company, 2026
Vertically AI, checked by me
A system I’ve built around the top AI models, all working together.
Your data
Google Ads, your CRM or till, your product feed.
Vertically AI
Checks every account daily and drafts the fixes.
Me
I check every change. Nothing goes live without my yes.
Your account
The change goes live and shows in your portal.
The routine work gets done a lot faster, which leaves me time to build software for each client.
Why it beats asking AI yourself
AI learns from the internet, where most Google Ads advice is basic. Mine works from my methods and your business.
| Asking AI yourself | Working with me | |
|---|---|---|
| Know-how from | Forums and LinkedIn, mostly beginner advice | Ten years of my own methods, the ones that got results |
| Knows about you | What you typed in that day | Your margins, stock, seasons, CRM and account history |
| What gets asked | “Do me an audit”, then again tomorrow | A specific job, built for your account |
| Checked by | Nobody | Me, before anything goes live |
What I help with
Google Ads first. Once that’s working, Meta, TikTok and ChatGPT ads can be added, in the same monthly email.
Google Ads, end to end
Search, Shopping, Performance Max, YouTube and Microsoft Ads.
Shops and product feeds
Merchant Center, feeds, sale prices and bidding on profit.
Leads that turn into sales
Closed deals sent back to Google, so it finds more like them.
Tracking and landing pages
Each sale counted once, and pages tested on real customers.
Your own portal, and tools built for you
Every client gets a live portal. When you need a tool, I’ll usually build it, so it doesn’t become another monthly subscription.
Feed Watch
Built for an online retailer, now with a login for their own team.
Ads that follow a rota
Campaigns that run when a clinic is staffed.
Profit by product
Which products make money after costs.
Who I work with
“You can think of the service as essentially free. That’s not even accounting for the time saved, the stress saved, and the reporting.”
| Select Specs | Glasses, 7 countries | “Max helped us scale up our PPC budget to a level that is now delivering serious, profitable growth.” Jason McMillan, Director |
| Keepers Cottages | Holiday cottages | “Max is excellent to work with: proactive, transparent, and clearly invested in doing a great job.” Phoebe Shipton, Marketing Manager |
| Bigjigs Toys | Toys and puzzles | “Max is our super Google Ads man!” Sam Ireland, Operations Director |
How working together goes
-
A free look at your account
Give me read-only access and I’ll send back what I’d change, in plain bullet points. You can remove it any time.
-
The first 90 days
First I fix what most accounts get wrong: tracking that counts the wrong things, brand mixed in, and bidding set to buy clicks.
“…an SEM agency that ultimately didn’t keep up with the moving beast that is Google Ads.”
-
Every month after that
- One flat monthly fee
- It only goes up after results do.
- You deal with me
- No account managers in between.
- A live portal
- Results and every agreed change, any time.
- A plain-English email
- What happened, why, and what’s next.
For agencies, too
I build and run Google Ads for agencies, under their name and in their reports.
“Max is a great example of why you should work with a specialist. […] Most importantly, he gets results. I highly recommend him.”
Hello, I’m Max
I led PPC at Sleeping Giant Media for five years, on accounts like Kwik Fit, then went solo in 2022.
Dermot O’Leary once told me I have the best name of all time. I haven’t let it go.
- Years in Google Ads
- 10
- Clients worked with
- Hundreds
- Monthly budgets, from £500
- £500,000
- Where I trained, in 2019
- Google HQ